Social Media: Facebook / Instagram / Twitter

Publicity Contact: Working Brilliantly
Jennifer Thorington & Samuel Markus
Phone: (951) 468-4372

Upcoming Shows + Ambient Installations:

November 25: St. Petersburg, FL - Full Service at The Hive, 9p (Free)

December 10: St. Petersburg, FL - Deep Immersion w/Rissa Wray at Grassroots Kava House, 4-6p (Suggested Donation: $20-30)
December 15: St. Petersburg, FL - Green Bench Brewing Co. w/King Complex + Kerry Courtney, 8p (Free)
December 22: St. Petersburg, FL - Subcentral at Iberian Rooster w/Lucas Brode + Sean Hamilton, 9p (Free)

January 17: St. Petersburg, FL - Yoga on Tap at 3 Daughters Brewing, 6-7p ($10)

February 23: St. Petersburg, FL - The Bends w/Lassyu, 9p (Free)

March 3: St. Petersburg, FL - Roots of the Sun Festival at Straub Park, 4p (Free)


Infinite Third is the Music of Billy Mays III

Since 2009, Billy Mays III (yes, the son of the late pitchman) has been conjuring endless layers of ethereal guitar, primal beats, pulsing drones, and electronic noise which all fervently build to form walls of auditory emotion.

Rooted in visceral spontaneity, as though calling forth ancient energies and abstracting them personally for each listener, Infinite Third's live set is a deeply-realized vision of sonic and spiritual exploration; an experience that's equal parts transcendent and intimate.

His unwavering commitment to improvisation has been the foundation for a unique sound which continues to evolve with each new appearance, whether that's a thunderous live performance, a long-form public ambient installation, or another collection of studio recordings to add to a prolific discography.

Intense yet gentle, focused yet wandering, dreamlike yet grounded in reality, the world of Infinite Third is a mind-altering place that's never the same twice but somehow always feel familiar.



Billy Mays III - Tampa Bay Times

Tampa Bay Times (Sunday Edition)

"... This spring Mays launched a spate of performances in unconventional St. Petersburg venues — bookstores, galleries, yoga studios — designed to integrate his music into the fabric of a bustling and creative city. Instead of a tour, he dubbed it an "ambient installation series" — savvy marketing that, so far, seems to be working.

And if Mays' name rings a bell, that might come as no surprise.

His father was the late, legendary TV pitchman Billy Mays, the OxiClean king with the Brillo beard and bright blue button-up. "HI, BILLY MAYS HERE," he'd roar in infomercials hawking Mighty Putty, Orange Glo, the Awesome Auger and a zillion other gotta-get-it widgets. Mays' memelike appeal made him a cult figure and reality TV star before he died at his Tampa home in 2009.

Today, Mays III is pitching something, too, though it's not as easy a sell as the Hercules Hook or Vidalia Slice Wizard.

"I could have taken my dad's path," says Mays, 30. "I've been asked to pitch products in his way. Over the years, I was like, No, no, no, I'm a musician, I'm an artist. Now I'm finding more and more that I'm becoming a pitchman, but in art. For my art." ... continue reading at Tampa Bay Times


Billy Mays III, the St. Petersburg, FL-based artist under the name Infinite Third, is in the midst of his ongoing Ambient Installation Series which officially began in February of 2017. He has been openly and publicly cultivating his signature improvisational soundscapes in diverse spaces all around the St. Pete and Tampa Bay areas.

The project seeks to attract thoughtful audiences to help co-create immersive environments with their attentive and/or introspective presence as Billy explores his experimental guitar craft.

Channeling a reflective atmosphere directly-inspired by each physical space and its inhabitants, he hopes visitors will utilize the sessions however they choose; with the option to get comfortable, do some reading, enjoy a beverage (or whatever the space has to offer), sketch, write, meditate, or simply listen and observe as he transforms the ambience of everyday locations.

Within each installation, the public has the unique opportunity to experience this versatile musician as he embodies one of his missions; to perform outside the traditional concert blueprint, offering a vulnerable look into his creative process.

Use #i3AiS to share your perspective of the installations on social media
and remember to follow @infinitethird on Facebook, Instagram, and Twitter.

Past Ambient Installations:

February 2: The Metta CenterFebruary 9: Black Crow Coffee Co.February 10: Pizza BoxFebruary 15: The LoftFebruary 21: Grassroots Kava HouseFebruary 25: The Body Electric Yoga CompanyMarch 2: Moving MeditationsMarch 4: Daddy Kool Records, March 9: Black Crow Coffee Co., March 11: Wings Bookstore, March 11: Creative ClayMarch 16: The Studio @ 620March 18: Morean Arts CenterMarch 19: Green Bench Brewing CompanyMarch 22: Iberian RoosterMarch 31: Tampa Museum of ArtApril 8: Rock Shop Fine Gems & Jewelry April 13: Station House St. Pete, April 15: Muddy Water Kava & Tea, April 22: Organic Goddess Cafe, April 23: Station House St. Pete (Unlock Well Being Festival), April 29: The Body Electric Yoga Company

"On first blush, composer Infinite Third may evoke the likes of Mogwai or Caspian, but he’s incorporated his own grab bag of unique elements to his minimalist sound and other creative pursuits. Using guitar textures, beatboxing and other rhythmic samples from a looper and a wide variety of guitar pedals, the St. Petersburg-based artist creates eclectic soundscapes all on his own, conveying a relaxing ambient vibe that could be categorized (although he doesn’t like the boundaries of one genre) as post-rock. His slow build-ups can become quite droning and powerful or grungy and dissonant."

- Creative Pinellas

“Billy Mays III is something of a creative powerhouse. Recording under the name Infinite Third, the experimental guitarist uses a series of looping and effects pedals to craft ambient music that conducts emotion like a live wire. In addition to his recorded work, Billy’s live performances offer fans a different experience than the albums, and together they serve as two sides of a coin that encompasses both technical skill and spontaneous ideation.”

Full Sail Blog

“I have never been good at math, but does an infinite third get smaller forever without ever disappearing or get exponentially larger? The performance by this man seems to attempt to do both, building to huge heights then winding back down like a collapsing universe.. his mix of big beat, haunting guitars, post-rock and eccentric spoken samples makes as much commotion as a whole ensemble.  It’s interesting but somewhat overwhelming, both musically and philosophically.”

Zero Warning


Listen via Bandcamp:

“It seems that while everyone else tries to bury their ambient music in tape hiss and lo-fi mystery, Infinite Third strikes with head-spinning clarity and sharpness of sound, reaching back to Aphex Twin’s game-changing Selected Ambient Works series while still retaining some of the nostalgic guitar hypnagogia in the vein of newer Mark McGuire. The electric guitar is the main tool of trade for Billy Mays III (I’m still in the process of defining whether it’s a real name or not). He modifies and stretches the possibilities of the instrument by processing it through a heap of guitar effects and computer programming to create enveloping, adventurous structures with a sense of melancholy.”

Weed Temple

Infinite Third toys with melody and dissonance in his experimental post-rock instrumentals. The atmospheric washes of sound drive passages propelled by ambient guitars that deliver both clean solos and pedal-effected textures.”

Creative Loafing Tampa

”…a floating world type of song. Intensely meditative, taking the listener through a range of carefully modulated emotional levels.“

Art Taco

“When you talk to him you get a sense of rawness as a human being, someone who is reflective and doing his best to fulfill his life. He performs in various types of settings, from bars and festivals to yoga studios and coffee shops. He wants those in attendance to be open to his atmospheric textures and to experience whatever they may feel in that moment. Depending on the setting and song, some may lie down and soak in the sounds, move to the tribal influences, or practice flow arts. Infinite Third wants to inspire reflection and share his music with as many people as possible, but he also wants to steer clear of attaching to a rigidly-defined vision, allowing it all to unfold organically. Through his movement you find a person who is grounded, but open to flow. Someone who will make you think or allow you to just get lost in the music. He is being who he is and wants you to just be you.”


Infinite Third, performing in the Mike Eisenstadt Live Music Studio at WMNF Tampa 88.5 FM for Grand National Championships.

Excerpt from RITU∆L a seamless performance featuring DC9V | INFINITE THIRD | STOIC | LILITH Live at The Venture Compound in St. Petersburg, FL on 3.14.2015

A quiet moment captured at home back in 2012.

Highlights from various live sets of 2011-2012.

“Strikingly unlike his late, famed father, Billy Mays III is less interested in yelling about cleaning products on TV and more interested in building intimate, meditative ambient soundscapes through guitar, loops, and electronic beats.”

Pittsburgh City Paper

“…a shaman’s potion softly swirling while heartfelt philosophers whisper gently in your ear, eventually calling forth a cathartic rainstorm as your spirit traces ancient monolithic circles.”

Alex Alexander AKA Mandala Eyes

“…sublime, whilst being hauntingly beautiful. Billy Mays III has a fantastic way of touching mind, body and soul with his musical creations and talent. A musician deserving of greater recognition without a doubt.”

Fylohphaxx (MRK)


Photo Credit: Wayne S. Williams

Photo Credit: Wayne S. Williams

Photo Credit: Wayne S. Williams

Photo Credit: Wayne S. Williams

Photo Credit: Wayne S. Williams

Photo Credit Wayne S. Williams

Photo Credit: Jon Shugarman

Photo Credit: Wayne S. Williams

Art Credit: oekaki (reddit)

Photo Credit: Zac Tomlinson

“…mellow but cerebral. In a world where everyone wants to be the next big pop star, it’s sometimes hard to find real lovers of music that just want to explore the possibilities of sound. I think Infinite Third is one of those artists though.”

Powder My Noise

“…mostly guitar fronted with electronic backing, expect to hear beautiful, meandering guitar melodies mixed in with some subtle ambient soundscapes.”

Paper Blog

“Not often I come across an artist with a talent for counterpoint. Great work which one can listen to over and over…”

Patrik Adolfsson